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Title: Fear and Loathing:
On the Campaign Trail '72

Author: Hunter S. Thompson
Year 1973
Publisher: Warner Books
Price: $6.99 US
Review by: Randy Williams

Tripod Rating (out of four): 4

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fear and loathing on the campaign trail

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the big picture

Hunter Thompson, the self-styled Dean of Gonzo Journalism, was just coming off the success of "Fear and Loathing in Las Vegas" (which "The New York Times Book Review" called "the best book on the dope decade") when "Rolling Stone" magazine assigned him to cover the 1972 presidential campaigns. What must have seemed at the time a peculiar and risky choice was, in retrospect, a brilliant strategy -- allowing what was then a scrappy counterculture music rag to dive into political journalism with a big splash. After Richard Nixon's landslide re-election win, Thompson's crazed reports from the Road to Victory were collected in this ground-breaking book.

Thompson, as usual, seems to write from deep inside some kind of barely controlled dementia; for example, he asserts that Democratic candidate Ed Muskie is relying on drugs to stay alert during speeches and is so "far gone in a bad Ibogaine frenzy" that he sees gila monsters instead of voters at campaign stops. There is also the memorable anecdote of Thompson's private limousine ride with Nixon (during which they discussed football, and after which Thompson came dangerously close to inadvertently blowing up the president's plane with one of his ever-present cigarettes). But the book is much more than series of wacky doper vignettes. Somehow Thompson's off-the-wall approach allows him to tell his stories more vividly -- and ultimately, more accurately -- than a conventional reporter. His far-flung ramblings coalesce to form the definitive chronicle of a decisive turning point in our nation's history -- the moment when the last vestiges of grass-roots politics were swept away in favor of slick, remote-control campaigns.

The decade preceding the '72 elections had blown massive holes in the smooth facade of the American Dream: the assassinations of Jack Kennedy, Martin Luther King, Malcolm X, and Bobby Kennedy; the youth uprising and anti-Vietnam war protest movement; the anarchy of the 1968 Democratic Convention in Chicago; and the Watergate break-in (which had occurred but had not yet destroyed Nixon as he campaigned for re-election in 1972). Yet political reporters of the time routinely ignored the seamy side of political maneuvering, reporting only the events and statements that were strictly "on the record." Thompson broke all the rules and decided that strange times called for strange methods. He threw himself into the madness and seductiveness of the campaign, reporting everything he saw with his trademark gallows humor -- backroom machinations, blatant flip-flopping on issues, and cynical attempts by hacks like Nixon, Muskie, and Hubert Humphrey to appeal to "the youth vote." Thompson felt that the '72 campaign of idealistic Democratic nominee George McGovern was doomed from the start because McGovern was not sufficiently media savvy or manipulative of the press; his final thoughts on the defeat of the young people's protest movement by the increasingly soulless "swine" who control American politics are at once sad, poignant, eerily prophetic, and, like everything else in the book, savagely hilarious.

clips

"The career pols and press wizards say [McGovern] simply lacks "charisma," but that's a cheap and simplistic idea that is more an insult to the electorate than to McGovern. The assholes who run politics in this country have become so mesmerized by the Madison Avenue school of campaigning that they actually believe, now, that all it takes to become a Congressman or a Senator -- or even a President -- is a nice set of teeth, a big wad of money, and a half dozen Media Specialists. The main problem in any democracy is that the crowd-pleasers are generally brainless swine who can go out on a stage and whup their supporters into an orgiastic frenzy -- then go back to the office and sell every one of the poor bastards down the tube for a nickel apiece. Which harks back to McGovern's problem: He is probably the most honest big-time politician in America. This is not quite the same thing as the best candidate for President of the United States."
(pp. 72-3)

"Nixon has never made any secret of his feelings about the press. He rarely holds press conferences and his personal relationship with the working press is almost nonexistent. In the White House and on the road, he "communicates" with the press corps through his mouthpiece, press secretary Ron Ziegler -- an arrogant 33-year-old punk who trained for his current job by working as a PR man for Disneyland, and who treats the White House press corps like a gang of troublesome winos who will only be tolerated as long as they keep out of the boss's hair."
(p. 400)

smarts

Most traditional political reporters and reviewers were dismissive of Thompson's book at the time of its original publication, but it has come to be considered a classic. "The New York Times Book Review" has said that "Fear and Loathing on the Campaign Trail" is "the best account yet published of what it feels like to be out there in the middle of the American political process." The United States has never quite recovered from the damage that Richard Nixon did to our confidence in the Office of the President. Unfortunately, we haven't become any smarter about choosing our leaders. The seeds of our current situation were there 24 years ago when Thompson wrote this funny, painful book. Perhaps revisiting his account of the disturbing realities of the campaign process can enable us to understand how big-time politics got so slick -- and give us some ideas on seeing through the illusions and media hype this election year.

N.B. "Fear and Loathing on the Campaign Trail" is available on the Web in paperback from amazon.com.


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