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Open Letter to That Lucky Schlub By Dan Reines
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Conditioning: If you think you're going to waltz down to South Florida with no advance prep and win that pot of gold, then you've got another think coming, mister. No my friend, you need to be ready. Now, the kicking part should be a piece of cake: The contest's sponsor will no doubt set you up with some cash-strapped ex-kicker, and assuming you and he speak the same language (not always a given), you should be kicking perfect rainbows in no time. What you really need to concentrate on in the weeks and months before the Big Day is your mental game, and that means two things: music and movies.

Now, the former is perhaps the most important, and most accessible, tool you have to keep you focused, and you need to pay very careful attention to what you're listening to. Make sure it's hard-driving, we-will-rock-you stuff — songs you can you can use to hum yourself into hyperventilation on Game Day. Survivor's always a good option, as is Gary Glitter. And just about anything by Queen will do fine. One note of caution: Stay the hell away from the Lilith Fair. It's like Mickey said to Rocky: "Women weaken the legs."

As for the movies, just go find yourself a copy of Gus. Remember Gus? Disney flick? Don Knotts, Ed Asner, Tom Bosley, Tim Conway, and Gus, the kicking mule? Yeah, well you need to be watching that at least once a day — twice a day during the final week. Get cracking, hot shot. Time is money. Trust me.

Game Day: You're bound to be nervous on the big day, but with a little foresight, you can ensure that the only thing you'll have to worry about will be putting your foot on that ball. For starters, skip the tailgates. A few cold ones might calm your nerves, yes, but you don't want them that calm. Besides, you're liable to get swept up in things, and the next thing you know, you'll be sitting thirty rows up, shirt off, your torso painted blue or yellow like that poor girl in Goldfinger, and you'll forget all about what you're there for. Secondly, give some thought to what you're wearing. If you're the superstitious type, you might be tempted to wear a lucky sweatshirt of some kind. Don't. When you show up, the corporate sponsors are going to insist that you wear a T-shirt advertising their brand over your other clothes. And while that pullover with the talking chihuahua sure is fresh, the fact is you're just going to end up on television with big, puffy, doughboy arms, and no one wants to see that. So take my advice, and go with a simple tank top. Trust me.

The Celebration: Most people overlook the celebration, mistakenly assuming that that part takes care of itself. The truth is, it doesn't, not unless you want to be remembered as the dork who won the money, then ran a shirtless victory lap doing belly-bumps with the team mascots. Hey, it's all right there in the Good Book: "What shall it profit a man, if he shall gain the whole world, and lose his dignity with a pathetic, unplanned celebration?"

So take a minute and visualize what you're going to do when (not if!) you win that booty. Remember, less is more. A simple field goal signal will do, both arms raised in an exuberant cheer. Maybe throw in a spontaneous hop or two, or pump your fist like you're trying to get a truck driver to honk. Just do us all a favor, friend, and don't raise the roof. Take my word for it, the roof has been raised, and much more effectively than you could ever possibly raise it. For years now, folks have been raising the roof. Don't be so arrogant as to think that you can add some fresh angle to it. You can't. Trust me.

So that's about it, amigo. Good luck out there — with a little forethought, you should be fine. Now, don't forget your friends when you get to the top, hey? After all, I love a yacht ride as much as the next schlub.

Eye of the Tiger, Baby.

Dan Reines
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