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Comdex was a big event in the world of hardware and software, and since that world is the world of Ware/Howz... here's Ethan's report. Ethan is actually our Veep of Business and Development, not even a straight tech guy... But, since he calls himself a geek here, I won't deny him the title.
Please note: The hypertext keywords scattered throughout the article link to a Glossary for this article, not to corporate sites for the products. Click only if you want our concise summary of the importance of these landmarks in tech land.

The Geeks Go to Vegas: the Comdex Tech Conference




by
Ethan
Zuckerman



According to the cab drivers, the source of all wisdom for travel correspondents, Comdex is lousy for business in Las Vegas. Comdex is the largest annual trade show in the computer industry, and every year it draws thousands of badly dressed geeks to Sin City, USA. Most cities would welcome an influx of well-behaved, slightly anal tourists with lots of disposable income. Not Vegas.

Vegas and geeks don't make a logical matchup. Geeks aren't real big gamblers -- most of us are too good at math to harbor the illusion that we're going to make any money at the baccarat table. And evidently, geeks are lousy tippers. So none of the cabbies were shedding any tears when they dropped us off at the airport.

This was my first Comdex -- traditionally, it's not a big show for the Internet industry. ("Traditional", in the 2-year-old Net industry, means "what we did last year"). But since everyone from Lotus to Leon's RAM Shack released a line of Internet products this year, I made the supreme sacrifice of trading Massachusetts slush for three days of palm trees and polo shirts. Somebody had to do it.

Two things that surprised me about Comdex. It's really big. And it's pretty damn dull.

"No revolutions. Not even an itty-bitty little paradigm shift."

Given just how many companies were on display, you'd think there would have been some excitement -- new technologies, radical discoveries, revolutionary breakthroughs. Nope. No revolutions. Not even an itty-bitty little paradigm shift.

Not to say that there weren't incremental changes. Altavista, legendary for wasting money in the absence of a revenue model, one-upped themselves by hiring a blimp to fly over the show. Netscape furthered their image as unresponsive and unsupportive of developers by failing to staff their booth with a single person who understood their future plans for Javascript. Microsoft, already legendary for producing huge, monolithic, incomprehensible software packages, produced a huge, monolithic and incomprehensible pavilion. I think they might have been trying to promote Active X, but the five people I spoke to couldn't tell me whether we'd ever see it on Macintosh or UNIX. And Apple, which already owns the market in inept business plans, cemented their authority by introducing a new product for the educational market based on the Newton operating system. Evidently, they weren't failing quickly enough and needed to introduce their weakest product to their strongest market.

Seriously, there was improvement, but little excitement. Flat panel monitors are bigger, brighter, less massive... but still ludicrously expensive. DVD is here, but the only applications so far seem to be movies dubbed in half a dozen different languages, with your choice of language each time you play the film -- which is useful if you spoke Japanese last week but only respond to Spanish today. Cable modems will be very cool, whenever local cable systems offer Internet services. And there are wearable Pentium PCs about the size of a paperback book ... for all of us rendering animation as we walk down the street.

The truth is, nobody comes to Comdex, or any other trade show, to look at the exhibits. We all come to talk. Think about it -- most industry folks spend eight to twelve hours a day staring at a computer screen, periodically cursing out our desktop machines, but otherwise silent. We come home to spouses, boyfriends or girlfriends who don't want to talk tech, or more likely, to a housepet who may be deeply interested in the intricacies of C++ programming but who lacks the vocal ability to prove it.

Suddenly we're all surrounded by people who can speak intelligently about MPEG compression. And geeks get downright congenial. I was at the blackjack table, splitting a pair of aces when I noticed a clean-cut nerd four seats away. "UNIX weenie," he snapped, smiling, as I picked up a ten and a jack. "NT wanker," I retorted, and we headed over to the roulette wheel to talk about the applications of chaos theory to casino gambling.

Everywhere I went for three days, someone wanted to talk shop. I hope Kara, Tripod's resident PR guru, will forgive me for not accepting an invitation for an "interview" with a woman wearing a fringed t-shirt that read "Excitement!" and rattlesnake skin boots. She assured me she was a reporter for Interactive Week. And then invited me to join her in her car, waiting outside. I decided that caution was the better part of valor, and headed for the airport as quickly as possible. There I proceeded to get very drunk. With a very nice project manager from Lotus working on the Domino project. In Vegas on Comdex, sometimes there's just no avoiding camaraderie.

Geeks Only: The Nitty Gritty Comdex Highlights


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